01.15.19
QPS, LLC, a global CRO focused on bioanalytics and clinical trials has launched a new brand identity to support continued global expansion. Established in 1995, the company has grown from one office headquartered in Delaware to 11 locations globally, and completed seven corporate acquisitions.
Uniting QPS under one collective set of branding elements aims to bring internal teams closer and help customers better understand the global nature of the services QPS provides, and streamlines the company’s brand globally to drive growth. The new tagline, ‘Custom-Built Research,’ emphasizes that modern drug development is an extremely complex process, which requires care, commitment and a customized approach to ensure a successful result.
“Over the years, QPS has grown dramatically through both organic growth and successful acquisitions. While there has been some level of brand alignment along the way, many sites continued to use hybrid names, logos and site-specific branding,” said Dr. Benjamin Chien, chief executive officer, QPS, LLC. “The new branding positions QPS in the market as one, global CRO in the eyes of our current customers and potential new customers.”
Uniting QPS under one collective set of branding elements aims to bring internal teams closer and help customers better understand the global nature of the services QPS provides, and streamlines the company’s brand globally to drive growth. The new tagline, ‘Custom-Built Research,’ emphasizes that modern drug development is an extremely complex process, which requires care, commitment and a customized approach to ensure a successful result.
“Over the years, QPS has grown dramatically through both organic growth and successful acquisitions. While there has been some level of brand alignment along the way, many sites continued to use hybrid names, logos and site-specific branding,” said Dr. Benjamin Chien, chief executive officer, QPS, LLC. “The new branding positions QPS in the market as one, global CRO in the eyes of our current customers and potential new customers.”